This is a Clevis:
Usually, they are attached to the bumper with a Clevis mount welded/bolted in place:
Then there is a regular tow strap. This is all you will need to Moab, imo. Some have hooks, some don't, some are better than others.
I hear "Super Yanker" makes a really nice tow strap. Looks like this:
Then you level up with a winch. I'm putting one on my Trooper:
This is one type "snatch block":
Which is used for pulling people out like this:
I've never used a snatch block or snatch line, but I believe that is the purpose.
For Moab, a tow strap is enough for the trails you will likely do.
HTH,
Bart