Yep, it's wierd but Goodyear makes some sizes with a blackwall out (like mine) and most with the white letters out. They are mildly directional (by looking at the tread), but with the inside/outside being specified the pattern is pointing in different directions on each side. There are 3 different tread lug styles across the tire and the larger, wide spaced lugs are supposed to be on the outside of the rim.