Just watched this vid and @ 1:03 you can hear the guy say FLAT BLACK hood insert.
http://www.youtube.com/watch?v=FoylQ...52RVAAAAAAAADA
FWIW...SEM Bumper Coater is pretty close by my eye...not gloss, not flat...satiny...
Duplicolor Bumper Coating is nearly the same in appearance, I used it on my wheels, since I had a few cans lay'n around...
But IMO, SEM has a higher quality...just one man's opine.
I always bet on black...
IMO, the flexible bumper coater is a good choice, it's what I used on the last "go round" with the hood insert. A flexing agent is useful in a piece that experiences not only road/trail vibration, but also, more extreme temp variations (expansion & contraction) than anything else on the vehicle that would be painted, calipers being the obvious exception.
FWIW, I've painted my insert 3-4 times, & the SEM Bumper Coater is the best finish I've achieved to date, only time will tell if it's durable.