Installed both the 18W bulb types (Malibu incandescent and No-Name xenon) tonight for comparison and took a ton of pics that I'll post tomorrow. Summary is that with the naked eye I couldn't see much difference between the two, but either one is amazingly better than stock. For anyone reading this thread thinking about whether to upgrade their fog lamps, I think it's a no-brainer to at least upgrade to one of these 18W bulbs. If Mark is correct (in his post from another thread), the OEM bulbs are only ~4W, so you're theoretically getting 4 1/2 times the brightness. The Malibu incandescents are $5 for a 4-pack, while the xenons are $5 each. Contrast that with 25-LED "towers" that run $11 each, plus LED "protectors" than run $2 each, plus shipping, and the LED option costs around $30. Having installed all three options in the last two days I have to say that I like the cleanliness/color of the LED light best, but honestly I don't believe they're any brighter than the Malibu/xenon bulbs.

Meanwhile, I haven't yet received a response from Autoillumination...