I just read that in what was shaping out to be an "off" year for them (2000), Isuzu had a promotion offering free Reeboks for anyone who test-drove an Isuzu SUV, using the Ironman sponsorhsip to pull it all together. And they had a nice brochure with a "silverprint" photo... anyone seen the pic or got a pic of it they can post? Apparently Isuzu gave an ad firm a meager budget and a bad set of pics to work from and told them they wanted to sell 500 VXs in 4 months, sight-unseen! And word is that 500 did... in 3 months.