When I modded my rig I decided on old man emu's. I bought some General Grabbers, spent alot of time researching, but it went pretty smooth for me. Cost was a little over $1200 with alignment and a full size spare and an extra stock 18" rim. Minor clad cuts, and torsion cranks, the usual easy stuff.I think it takes an average vx'er more than 1 hour to decide on tires and wheels and do all the research. But doing basic mods like tires, rims isn't what I was talking about.
I've read alot of threads on Little Beast and several others who documented weeks of massive mods with pages and full threads devoted to the project. One was the vx'er with those kmc Rockstars, think he's from Utah or something, the list of parts he bought was like a page long, and it was thousands of dollars. Those are the projects I was talking about. Obviously what I opined about differs from your personal experience. Thanks for letting me know that.