Kerry has conceded

[BaM*BaM]

Dallas, I think much of the very heavy emotional element of the right, comes from what the head Bush marketing designer, Frank Luntz, called creating complete "irrational loyalty" into it's party's constituents. Amazingly, he explains that this is done by identifying certain 'power' words thru group testing, and then promoting the usage of these words to constantly be used upon their target market, so that the target market ends up identifying with the words.. These 'power' words hit triggers deep inside the 'reptilian' part of our brains, and when keyed, these people will then act in 'irrational, and strongly emotional ways' on subjects concerning these 'Power' words.. He describes how their target 'Power' words such as 'terror', 'family', 'faith', 'liberal', 'death tax', 'patriotic' were methodically embedded into the republican constituency. They had many demonstrations of the actual use of such 'power' words within test groups, and the results were indeed amazing. It does help to have a target market with a "thems r fighttin' werds" type mentality... But we are all potential victims of this type of manipulation. They use commercial products such as 'Tide' soap, "Marlboro' and 'Camel' cigarretes, and 'Coca-Cola' as products that now have this "irrational loyalty" in many of its customers.

The origins of this 'Power' word control, came from a French consumer marketing specialist, Clotaire Rapaille, who lives in New York, and works closely the U.S.'s biggest corporations. It did NOT come from political studies. And it was employed very heavily by republicans,... or so states the story.

Can marketers really get inside a consumer's head to influence the choice they will make? For market researcher Clotaire Rapaille, the answer is yes. He believes all purchasing decisions really lie beyond conscious thinking and emotion and reside at a primal core in human beings. As chairman of Archetype Discoveries Worldwide, he helps Fortune 500 companies discover the unconscious associations for their products - the simple "code" - that will help them sell to consumers: "When you learn a word, whatever it is, "coffee," "love," "mother," there is always a first time. There's a first time to learn everything. The first time you understand, you imprint the meaning of this word; you create a mental connection that you're going to keep using the rest of your life. …So actually every word has a mental highway. I call that a code, an unconscious code in the brain."

and on Frank Luntzl

A corporate consultant, pollster and political consultant to Republicans, Luntz's specialty is testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate. In this interview, he tells FRONTLINE what it takes to communicate a message effectively, shares some of the advice that he gives clients, and explains why his testing and field research seeks words that move people to act on an emotional level or "irrational loyalty": "It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. When we are happy, we are not [rational]. In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

ps.... Maybe the Pentagon should enlist the help of this FRENCHMAN, to show them how to actually win this war in Iraq!! LOL !