That may be, but it doesn't look like a Colorado at all from the front. Much more like a Frontier. That IS the Frontier front end. And my question is this - why does GM need any help designing anything?

If Isuzu basically built it, they should have come to market with it first. Perception is reality for a lot of folks. It may be an Isuzu with Chevy badges on it, but the fact that it wore Chevy badges first means that in effect, an Isuzu variant will just be a Chevy with Isuzu badges on it to lots of people. That makes Chevy look good, not Isuzu. If Isuzu keeps acting second-rate, they will always be second-rate. Add to that the fact that it has that Frontier-looking front end that will foster a notion that the Isuzu is a mere copycat, and a bad one at that. There's no attempt at all to make it a little different and hide what it is. And who copied who with the fender cladding on some of those Frontiers, hmmm? From a marketing standpoint, I think it is about as pathetic as it gets. Restructuring or not, right now they look BAD.